rebadging: done before, will be done again and again, we as enthusiasts will know but those who are naive will be taken in. Tick-Tock i think the 8 series will be a completely different tech but who knows.
What some people don't seem aware of is that the GTX770 won't just be a rebranding of the 680. It will have a later revision of GK104, which should run cooler as well as faster.
