Starting to think it's time to upgrade my 560ti. I was originally looking at 770s but for about £70 more I could get a 290... But Aria are doing an XFX 290x with the reference cooler for the same price as non-reference 290. PC is in the living room so noise is a consideration to an extent and I know the reference cooler is noisy... Long term plan could include a closed loop cooler with a kraken to quieten the 290x but is it worth getting the X over a better cooled as standard 290? What would you do?