alienware
Banned
I'm still not sure why AMD is launching high to low versions instead of low to high as all have done previously.
Really you don't understand that?
After working in sales/marketing for too long I can tell you why.
Firstly you release a card faster than any other. Once you have done that people then see you as the top dog. This then, automatically, makes your lower end cards a better proposition because you are selling them as a market leader.
It's that that will get people's attention. Once you have their attention and have listened to them saying "Awww, I can't afford that !" you then offer them the (supposedly) next best thing.
And bingo bongo, everyone's a winner !
I bought my 5770s solely because ATI were at the time kicking ass. It made me want one. And I knew what they were up to but hey, worked on me and trust me, you would need to be skilled in selling bifocals to the blind to sell anything to me.
Ed. And as for the slogan?
Once again, marketing. That's just how it goes.
Not sure if any of you were aware but their marketing director was sacked recently and replaced with a new one.