Just saw a comment from someone on Call of Duty 4 saying:
Thanks for the great deal. I own an internet shop and I was able save more than 200 GBP purchasing from your site. CD-Keys works great on all of the purchases. Thanks again..
Well, there is alot of alledged issues with shop "staff" firstly giving away keys to m8s from stock, and/or copying games that are in stock a week or so b4 release date.
Maybe that`s the thinking there.
Not that I`m endorsing this site or anything. Imo he/they could go a great distance in improving the appearance to attract more custom if they are legit.
If they are totally legit, and have good cs, they will obviously thrive.