Haha i know what you mean but c'mon rodney's a nice guy i wouldn't wish him any harm. And i don't know i do recall enermax being rather astronomical when i was shopping around for my psu and tbh they didn't seem like a very big brand, maybe (it's a big maybe) they put their prices high to meet profit targets - but then no one buys their stuff coz is so pricey, time they sacked their marketing executive if that's the case.