They have their fingers in all the pies so they shouldn't go under.
Both the Xbox and PS4 as well as the GPU market. They must be kicking ass in the GPU market because most of the new purchases here lately have all gone to them (7870 LE and others thanks to the free games).
So they're also in cahoots with the game companies (loads of them) because all of the latest games that are worth having come with an AMD GPU.
Crysis 3, Sleeping Dogs, Hitman, Tomb Raider, even Bioshock. I wouldn't be surprised if ALL of those games were either being made or have already been made for PS4. A mate of mine even got Dirt Showdown with his card and it's an AMD evolved title.
The exciting part is that they are sort of returning to their roots now. They're focusing on us gamers who want good gaming CPUs but don't care how quickly we can pick bogeys or encode a video. That's what they got so right with the Athlon XP. It wasn't great in media, didn't do too well for encoding but man it seriously kicked ass where we cared - games.
And right now AMD are up the back side of every gaming company out there, and everything they are doing right now (with the consoles ETC) all says gaming.
What's crazy is the 8320 now costs £120. Half of what the I7 2600 costs and £28 more than the cheapest I3
What's awesome is that this war is becoming more about core count by the day, and Intel are going to seriously begrudge dropping the prices of their 6 core CPUs to compete.