Today it has been confirmed that Apple has now acquired the audio brand Beats, which are known for the headphones, speakers and audio software. Beats co-founders Jimmy Lovine and Dr. Dre will join Apple. Apple will be acquiring the brand for a sum of $3billion, consisting of a purchase price of approximately $2.6billion and $400million that will be vest overtime.
"Music is such an important part of all of our lives and holds a special place within our hearts at Apple," said Tim Cook, Apple's CEO. "That's why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world." "I've always known in my heart that Beats belonged with Apple," said Jimmy Iovine. "The idea when we started the company was inspired by Apple's unmatched ability to marry culture and technology. Apple's deep commitment to music fans, artists, songwriters and the music industry is something special."
Do you think this is a wise buy for Apple, what results are you expecting to see out of this purchase by Apple, possibly improved sound within iPhone/iPods and iPads maybe?
Rumours suggest the purchase was because they wanted to aquire there music streaming service above all else.
It's also worth noting that HTC a majority share in Beats up until recently, were Beats bought their share back from what I understand because they weren't happy with the sales on the latest HTC smartphones featuring the Beats Audio speakers.
"Music is such an important part of all of our lives and holds a special place within our hearts at Apple," said Tim Cook, Apple's CEO. "That's why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world." "I've always known in my heart that Beats belonged with Apple," said Jimmy Iovine. "The idea when we started the company was inspired by Apple's unmatched ability to marry culture and technology. Apple's deep commitment to music fans, artists, songwriters and the music industry is something special."
Do you think this is a wise buy for Apple, what results are you expecting to see out of this purchase by Apple, possibly improved sound within iPhone/iPods and iPads maybe?
Rumours suggest the purchase was because they wanted to aquire there music streaming service above all else.
It's also worth noting that HTC a majority share in Beats up until recently, were Beats bought their share back from what I understand because they weren't happy with the sales on the latest HTC smartphones featuring the Beats Audio speakers.
