If using the latest Premier Pro, probably better to go AMD as AMD and Adobe work pretty closely with hardware/software implementations which includes OpenCL, which is slowly becoming a standard it seems for rendering/editing software ot seems. If you are looking at a 980ti, you could probably get a fury x cheaper but a 390x/Fury would probably get more bang for your buck. If you really want Nvidia, and you cant get a strix, look at the msi gaming