Thermaltake rips off Caselabs Designs

Astaroth

New member
I can't believe this. As if Thermaltake isn't a big enough joke already:

As posted from Kevin Keating's Facebook https://www.facebook.com/permalink.php?story_fbid=1413341898991146&id=100009460486462

Ngy2dnY.jpg


W68ddLW.jpg


jTFuKE4.jpg


Fellow enthusiasts and case modders,
For those who know me, you know I am not a person to create drama. Nor am I a person to be dishonest, or try to slander someone out of spite. With that being said I can no longer hold my tongue about Shannon Rob “Case Designer” at Thermaltake. For those of you at Computex you may know what I’m talking about…



Thermaltake has just announced their “new” case line last night, the “new TT premium line W series extreme chassis”. It is more than evident this is a stolen concept. Not only did Shannon clone our Mercury line, with his Core line, but now they have stolen our MAGNUM and Merlin designs as well.


Sit back, here is how the story goes…


Back in July of 2013 we exhibited at PDXLAN 22 with 2 of our Merlin SM8 cases which we gave away (Matt Conwell hooked us up, and I must say he is an awesome person.). At this event people for the first time got to see us with one of our cases in person. We didn’t have a booth, but we got so much good feedback we decided to come back for PDXLAN 23, but this time as an official sponsor of the event. We got a booth and we brought a bunch of different cases to show off including the Mercury case line (S3, S5 and S8). It was at this time we found out Thermaltake was a major sponsor if this event (and have been) and their case designer, Shannon, was in attendance (as he usually is). Shannon was introduced to my dad (CL owner) and I via a mutual friend. Shannon then proceeded to tell us how much he liked our cases, and he was a big fan. He seemed very genuine, and overall a nice person. He started asking us about our cases and said, “Wow I wish our company made cases like this, can I take some pictures to send to our R&D department?” A bit flabbergasted I told him no which he then replied, “Well I guess we will just buy one then.” I was a little put off, but whatever. I shrugged it off, and kept talking to him about the cases. Oh and I almost forgot… Thermaltake did buy one of our cases back in September of the 2013, just 2 months after we showed off the Merlin SM8 for the first time. I guess he wasn’t kidding when he said he would just buy a case…


Next event, PDXLAN 24. We had a Mercury S3 we brought with us for Sapphire. They liked the fact that it was horizontal with a window on the side so they could show off their GPU. Thermaltake, AKA Shannon, gave Sapphire an AIO 240 cooler for the build and helped them build the case at the event. Once the case was up a running, Shannon came over to our booth and shook my dad’s hand. He said, “That was such a great case to build in, nice work!” Well my dad felt very gratified knowing another manufacture was giving him praise for his design. We also brought with us our new prototype, the X2… then this is where it all turned ugly…


PDXLAN 25. Thermaltake announces the Core case line, the X1, X2 and X9 cases. The cases feature a modular design, horizontal mobo cube style, windows on both sides, drop-in radiator mounts, stackable, mITX, mATX and ATX form factors and a ventilation pattern identical to all of our cases. These features ALL are part of the Mercury line which we brought with us just 1 year ago, and what he built in 6 months prior. Funny it takes companies about a year to release new product, right? We knew about the cases before the event, but we kept our cool. My dad even went as far to speak to Shannon and ask him how he was doing. I kept pretty quiet. Shannon told my dad, “The new line was doing very well and hoped that one day he would make cases as good as ours. They were not there yet, but it was his main objective while working there.”


Computex 2015… Shannon was thrilled to announce “My new babies have arrived!” on Facebook. I was fortunate enough to see this late at night so I had plenty to keep me from sleeping well (actually not at all really, yay for coffee!). I also received several notices from people at the event telling me that Thermaltake had ripped us off yet again.


All of these events happened, and I did not make up anything, not a thing. Simply put, Shannon and Thermaltake, you disgust me. We are all for innovation, and welcome new case concepts from other manufactures. We have said this publicly and I’m saying it again. There have been some AMAZGING things to happen to the enthusiast market, and it’s better for everyone. Copying people’s existing concepts and calling them your own stifles innovation and hurts the industry with dull already done designs. We are a small family owned and operated business who make their products in the USA with pride. Anyone can steal designs and have them made overseas for much much less. So do something with our own creativity and concepts or do nothing at all.


Shannon if you read this and I hope you do. The only reason I became friends with you on Facebook was because my dad genuinely believed you were a good guy and that I should give you a chance. That’s why you may have noticed I sent you a friend request after you sent me one. I had deleted your request, and after speaking to my dad I sent you one, and voila, we became “friends”. I feel a bit “high school” adding this part, but I wanted you to know that.


For all who have read this, thank you for taking the time. We have worked tirelessly on our designs and can’t just sit back while people rip us off. I am asking everyone to share this post. Please, it needs to be done or businesses like Thermaltake will continue to taint the industry with rip-off products. To all of you who noticed the stolen concepts and took the time to tell us, thank you your support means the world to us.


Best Regards,


Kevin Keating
CaseLabs Vice President




OC3D ARTICLE HERE
 
Last edited by a moderator:
It sickens me to see this sort of thing, it was only recently that they decided to copy Corsair and Fractal, it's beyond a joke now! TT need taking down a peg or two. This just solidifies our hatered for them, thermaltacky are not much respected here as it is, this just makes things worse. I know what it's like trying to protect your IP as my missus has quite a few registered design rights and we have to be on the ball all the time. Best of luck with this, I'm behind you 100% they need to cease and desist.

VDflwo9.jpg
 
How much will it cost though? If the build quality is the same if not similar then I wouldnt really care, as this would mean that I would have to pay the shipping and import charges if I were to order one since my local PC stores would stock it.

Too bad none of the other companies that plagiarized have done anything about it.
 
This is just disgusting.. I think all designers with some pride know just how painful this is and how much hate you grow for that particular company or person! What makes me wonder though, cant Caselabs do anything against this?
 
Then Thermaltake sues Caselabs for copyright infrigement! I'd love to see that happen would complement this parody in the most pleasing way
 
Well I'm not sure about that. They just need to sack this dude who designs their cases as clearly he hasn't a creative cell in his body.

Fair point, although I don't personally see a point of them being in business. Since they are already a s***** company, don't have much popularity on the market and now being a copycat company :)
 
Last edited by a moderator:
If you're doing a video, the opener should be someone trying to photocopy a caselabs and getting a thermaltake 'copy' ;)
 
If you're doing a video, the opener should be someone trying to photocopy a caselabs and getting a thermaltake 'copy' ;)

If I could ^ *** (doesn't look like I can type plus one?) right now, I'd do it.
Doesn't look like you need it anyway :lol:

In all seriousness, that's a great idea :p
 
Disgusting. Tt could have at least tried to not make it so obvious. I wonder how the build quality is. I'd be extremely surprised if it's done to the level of craftsmanship as a CaseLabs case is.

/hugs Mercury S3
 
playing devils advocate here but, maybe the market needs a caselabs lookalike that doesn't cost what a caselabs does....
 
This is an extremely dirty move from Thermaltake. I honestly never had much respect for their products, but now I have none. Thanks for sharing this Kevin
 
Back
Top