The fan shape affects how much air the fan can shift per revolution, which is why some fans are at 1800RPM can have twice as much CFM as some other brands, so the fan shape affects volume of air the fan can shift. Another important thing to consider is how smoothly the air moves over the blade, which is why you can get these really weird shapes and notches in the fans because they are designed to reduce vibrations and drag caused by the fan blade. By reducing vibrations and drag, the noise will also go down. If you had a perfect, constant stream of air, not matter how fast the wind is travelling it would be perfectly quiet, assuming the wind going over your hears doesn't induce vibrations, drag and causing noise.
Due to vibrations that are caused by the drag it can also create resonance, which is why fans can seem quiet, yet once you get to a specific voltage the noise suddenly picks up and it dies down once you go past that limit. A good example of resonance amplifying the affects of air flow is the Tacoma Narrows Bridge.
http://www.youtube.com/watch?v=j-zczJXSxnw