I don't know how the sales figures are really going to carry through pre christmas tbh. Long gone are the days where companies based sales figures on actual purchases - these days sales figures mean HIS sent 1000 units to Scan - it no longer takes into account if any of them are purchased by the end user. It's clever, and the likes of Microsoft exploit it heavily.
I think I saw 1 single review from someone like TomsHardware about the bios revision that nVidia sent out, just after the review samples of the 480 went out (which was the same reference card everyone had), which changed a fair few things in terms of temps/performance and overclock-ability. One of those cases where you could then overclock to 800-850 with just the stock cooler and the temps stayed around 80 something. Quiet a big difference to what the blanket reviews said a week or so earlier. Still left you with a hurricane in your system, but nevertheless it made a difference. Anyone with a old 8800GT wouldn't have cared
This is more or less why the likes of Zotac/MSI/ASUS then came out with custom cooled versions that were frankly really good, they changed the cooler pretty much.
The old enthusiast would've changed the cooler themselves in anycase.
This card went on to then smash records all over the place, and the consumer is being repeatedly reminded that this card is a failure ? Yet it was the fastest single gpu card out there, just as the 580 is today (cept it's got a better cooler). And for the multicard fans, the records were being broken there too. Sure you can remind them of the noise of the stock cooler and the price you pay for wanting the top-most card, but to hammer home that the card had the failings of the original review samples was pretty unfair.
Either way, I just hope this 6970/6950 get a fair crack of the whip, unlike the 480 got. Certainly they pushed it through for prechristmas release, but I'm looking at the new year for some extra performance by whatever means.