The only suckyness I`m really aware of is their pricing.
But in the same breathe I can see their marketing exploits, and can well understand it.
I`m also pretty concerned about "audiophiles" being hyper aggressive about frequencies they won`t even hear in 5 or so years time. Reference the ringtone only certain age-groups can hear in classrooms.
Bose appear to target the lounge listener with their 5.1+ (even psuedo) theatre stylings and market the age group accordingly. Granpa, and possibly even uncle, can`t hear or bearly hear the "missing" frequencies in alot of cases, and in such instances a spectrum or 2 happening to be missing is quite the irrelevance.
They do however manufacture speakers also, with no fancy redirection or effects.
Audio mixing aside, sound directly from a feed to a speaker, without technicalities in between, is hard to mock without considering the source, or sample source. 1 speaker against another, forgetting the price for a moment, is a good comparison.
At the same time, selling gold-plated cables with twisted copper insides is also worrying, but an audiophile will purchase them through ignorance of the sound physics. A good connection, to what end.
There are many a studio that use them, and have done for years. Having said that, they aren`t aged 16? to 19, 19 to 22 slightly more perhaps (I`m not completely clued up on which ages on average have the cutoffs).