They are Alphacools new 17W/mk rated thermal pads which are supposed to be better than most paste. They should be at about £90 for a 100mm x 100mm piece!
I looked at the W/mk ratings of lots of thermal pastes and there were very few which had a higher thermal conductivity than these pads, I will just have to see how they work. If they don't I will swap them out but I like the idea of pads rather than paste as you know you are getting full coverage right up to the corners of the chips.
Aren't the pads ultimately thicker than paste though? It does sound intriguing.
JR