Lol, it's not my praised DCUII 290X at all. I'm not praising anything all, i'm saying is that people are being ignorant to the fact it's just as quiet and just as cool.
And there is a big difference in price between the Asus DCUII 290X
http://www.overclockers.co.uk/showproduct.php?prodid=GX-330-AS&groupid=701&catid=56&subcat=1752
And the Asus DCUII 780Ti
http://www.overclockers.co.uk/showproduct.php?prodid=GX-332-AS&groupid=701&catid=1914&subcat=1402
£130 more for 10% more performance?
All I am getting from your comments is your bias based on your bad experiences with AMD and personal preferences rather than on the cards themselves.
the temps. are not. the same.
not to mention that a reference 780ti will beat that 290x, which is a lot cheaper than 600 quid. in germany i can get a 780ti for a bit less than 600 euros, that's where the 290x DCUII starts as well.