They think it's all over.......
It isn't apparently
You could well be right knowing AMD. However, AdoredTV seems to think they may be deliberately holding back performance. They may have done this for several reasons, but my guess is this.
Whenever AMD release a new GPU (ever since they changed to AMD from ATI oddly enough) they give us a rough idea of performance and we all go "FFS". Then the card comes out and quelle surprise, it's crap.
They may have deliberately derped the card so that when they release it it's actually a surprise. Like, it may actually be far better than we were assuming. Which would be the correct way to do it, IMO. That's what Nvidia do. Say nothing, show a few benchmarks and then defecate the bed it's actually as good as they promised and more.
Fury X was ultimate fail. Overclocker's dream they said. As fast as X Y Z they said. Yet in the cold light of day it was obvious they had been talking through their back end.