Pricing on that will drop in a couple of months surely, this is just as they are released.
I agree, but even so - if people have been waiting for the "over 2gb version" and it's marketed at this price, they'll most likely be disappointed to find it's out of their planned budget and get a more reasonable card for the money.
It is absolutely astronomical pricing for a single GPU card - imo.
(for that price, I'd want it to clear the competing cards by at least 10-15% in most scenarios)