this is hype right here!!!!
Or a sensible answer :
hype1
hʌɪp/Submit
informal
noun
1.
extravagant or intensive publicity or promotion.
"his first album hit the stores amid a storm of hype"
synonyms: publicity, advertising, promotion, marketing, puff, puffery, propaganda, exposure; More
verb
1.
promote or publicize (a product or idea) intensively, often exaggerating its benefits.
"an industry quick to hype its products"
synonyms: publicize, advertise, promote, push, boost, merchandise, give publicity to, give a puff to, puff, puff up, build up, talk up, beat/bang the drum for; informalplug
"this was another stunt to hype a new product"