Thermaltake move into the luxury market

[VonBlade]

Read the full article here.

Now normally, being a professional site, we look at a companies press release and rewrite it in a style that covers all the information our readers want, without all the typical company blather that goes along with them.

But sometimes, a press release is so biblically awful, so outstandingly devoid of content, and the idea behind it so ridiculous, that it has to be posted as it stood without a word being changed. Today is one such occasion.

So hope you enjoy a good giggle on your wednesday afternoon.

 

[JN]

OMG I sooooo want that exquisitely crafted and aesthetically elegant laptop stand!

 

[monkey7]

Let me translate:

"Thermaltake, the leader in PC DIY market, has expended its illustrious trendsetting characteristic and industrial design expertise in the gaming and enthusiast market into the rapid growing luxury consumer market with the creation of LUXA2 division.

Because we failed epically in the enthusiast market, we decided to go for another group of victims

The core design theory of LUXA2 start from simple shapes blending with luxury elements

What? We had to come up with something!

create the unique lifestyle for different segments within the society such as Creative Pro, Mobile Blogger, Leisure Seeker, Hip Newbie and Entertainment junkie.

These are not lifestyles but actually brands? That's new.

With Thermaltake's consumer insight and LUXA2's inimitableness, target users will be able to have a simple, luxury lifestyle anywhere they go; a " Uniquely You" experience made possible with Thermaltake and LUXA2."

With our knowledge on how NOT to promote products we will try to sell you a mass produced item as unique.

Brand Identity:

Brand Name : LUXA2

Pronunciation : [ lu – sa – tu ]

We needed more than a name as identity

Let me know if I'm going too far. Guess you would anyway, but well

EDIT: wee 1000th post

 

[OmegaStalker]

"Thermal-Take" they seem to do anything but take away any Thermal energy... So "elegant" much mean products designed for chavs? Well never judge a book by its cover, even though the ThermalTake book is empty as they have few/no sucessful products... P.S. WOOT WOOT FTW monkey

 

[WC Annihilus]

Pronunciation : [ lu – sa – tu ]

Anyone else here read that as losa (loser) 2?

 

[OmegaStalker]

Anyone else here read that as losa (loser) 2?

lol hes right... COLOUR!

 

[HypoglossalXII]

Looks like alot of fried chips from thermaltake cooling around these forums eh

-HypoG

 

[meh]

A rather odd marketing image?

Is it just me or is the main picture on this page missing something rather important... looks more like they are trying to sell a MBP?

N.B I know theres a small image in the corner

 

[Rastalovich]

Jeez, they download the old Apple website, change some colors and re-up it ?

 

[monkey7]

Probably rasta. Oh and they photoshopped a few of their own products below some of the lappies.

 

[WC Annihilus]

On another note, the premise of this reminds me a bit of CM's Choiix

 

[Rastalovich]

God I h8 sites designed like that.

 

[VonBlade]

Can anyone work out why they've shopped the Apple logo out the big picture meh linked to, but left it in the small image below and on the main gallery for that item.

(A)bort/(R)etry/(F)ail.

 

[WC Annihilus]

Wait wait wait wait... That thing is inset with a crystal? WTF is the point of that?!

 

[Rastalovich]

Can anyone work out why they've shopped the Apple logo out the big picture meh linked to, but left it in the small image below and on the main gallery for that item.

(A)bort/(R)etry/(F)ail.

Sometimes companies will express where their logos can and can't be used.

It might be something to do with the overall size of the relative pictures.

 

[Technex]

No problems with my Thermaltake products, actually better than most I have tried.

 

[mrapoc]

I love the way their cases take it upon themselves to provide me with a free blood extraction for a blood test.

They should start attaching colour changing tests to the metal so when i do bleed, i can see if i have any nasties in my blood

Now thats innovation

 

[Technex]

Ahh who doesn't like a sharp looking case .

 

[cybermaniac]

dear Lord.........

remember people!

FRIENDS DO NOT LET FRIENDS BUY THERMALTAKE!

 

[llwyd]

Wait wait wait wait... That thing is inset with a crystal? WTF is the point of that?!

Very Hip Newbie if you ask me.... them newbs love diamond.

Wish they would pick one field and stick to sucking at that, theyre doing the business equivelant of wiping egg of their face and then holding a chicken over their head