According to some OCUK peeps I've talked to every AIB card they have minus 1 or 2 has been pre-ordered up the wazoo, 500+ just for the strix, Same number goes for the EVGA FTW, Zotac Amp Extreme, MSI Gaming X etc... so everything that comes in for the next few weeks is already gone so I'd say that's quite impressive as far as sales go.
Think about it. 500 Strix VS every 970 sold since September 18, 2014. That's almost two years.
I would imagine the amount of 1080s sold is absolutely nowhere near those of the 970. It just isn't possible logically. It's also even more unbelievable because Nvidia are absolutely 100% having yield issues due to the massive clock speeds of the 1080.
You will get evidence of this when the 1060 "launches". Notice I have used speech marks for launches because there will probably be a huge pause between launch and be available to buy.
Right now Nvidia are trying to make as many working 1080s and 1070s as they can and they can't shift production onto the 1060 as there is far less money in it for them. That's why -
1. They did not do what they've been doing for years and launch the low end part first (like they did with the 960)
2. They did not even launch the 1060 with the 1080 and 1070.
I'm not blaming you for this Dice, you've obviously read it because you posted a link but I'm not having that at all (the information in the link, not you).
It's BS. Probably some dreamed up figure like "Hey, look at the % of working cores vs the dead ones we're selling !" - which could be easily twisted into "best selling card ever" or even something as simple as how many cards they have made and sold in % but not total amount.
There's absolutely no way they have sold more 1080s than 970s though.