A bit pricey imo for a board that is not going to appeal to basically the majority of the people with some knowledge of PC's apart from maybe people whom make/build PC's for customers. But still if I was building a computer for a simpleton whom only wanted to use it for internet/emails etc I would go with a cheaper board.
Edit*
Although saying that supporting GPU for a internet/email and some simple games user could completely eliminate the need to buy a graphics card which would save an extra £100ish but does it add up? £50 Mobo, £70 CPU & £80 GPU or £120 Mobo, £150 CPU £200 vs £270 for a everyday pc Ofcourse the sandybridge option will run smoother but is it worth the extra £70 :x!