Supply and demand... they got the supply and demand the amount we pay.
If people think its too much, then don't buy it. People are buying it, so apparently it isn't too much. Do I wish 8800GTX's were cheaper? HELL YES, but I learned long ago that wishes don't come true.

Being a capitalist, this 'antitrust' lawsuit is BS, nVidia and AMD can charge as little or as much as they want, they aren't holding a gun to our heads and saying,"Buy it or die." The fact is WE WANT THE BEST OUT THERE, so we pay for it, or at least the best we can afford. If you think about it, mobos are getting pretty darn expensive, when I first got into building pc's they seemed cheap... now it's a minimum $200 for a butt-stompin' mobo, and $400 for an ASUS Striker (which is ridiculous, but they keep selling out...

) PSU's and RAM are getting more expensive, and as soon as HDD's start getting faster instead of just packing more GB's, they'll jump in price as well.
This post is an amalgam of all the posts before, but this last line is why most of us are here: For those of us that can find cheap and overclock the **** out of it, we're the real winners.
TJS
PS: If you can find a gaming rig for $600, I'm a fat toothless fairy. (Actually, I'm 6'4", 210lbs, blond haired, blue eyed, work out at the gym, and hung like an elephant.) A good gaming rig runs above $1500, anything less is a pretender or productivity pc. (This is, of course, my opinion and subject to ridicule and blatant tomato warfare.)