For me is most important two BIOS, supoort of BIOS without power limit in warranty, biggest number of different BIOS, you can change paste in warranty, open and clean card heat sink from dust.
EVBot, good look, good support and far best card look from side panel.
Perfectly clean look nice with some H100 without visible pipes as from 2009.
It's very hard to explain impression how card is big and wide, and I love wide not fat cards. I love and single slot cards but that is not possible for these monsters.
Because I love card not sleeping transformers.