fantastic news, can only be good for the consumers
The thing with amazon is, all the other companies are selling THEIR stuff on amazon, but it's all marked up because of the cut amazon takes.
Even Specialtech sell on amazon, and the prices are hugely inflated over going direct to ST.. The postage however, is usually free so you can see where the cost of that gets absorbed...
While amazon do fulfil a lot of stuff, they are such a massive hub for selling things, standard eTailers can't ignore it as a selling platform.