If it was a full cover waterblock, this would have been great since I do prefer MSI and their Military Class components (no coil whine), while looking just as good as the EVGA. But from a functionality point of view, this water block is more than adequate.
HOWEVER this is more than 100 euro cheaper than the EVGA FTW (€689,90), in fact at this price, I think it might even be cheaper than buying a 580 and a waterblock, so you save money and hassle
Hopefully it's also a cherry picked GPU, than this would be such a great value card.