I must admit that I'm more than a little dubious of RAM having any association with fire, or any hardware for that matter. What do you think of CFD beating other manufacturers to the punch with its release of DDR2-1200? Feel free to comment
Ah, if you look in the left-hand side of the pic of the RAM itself, you'll notice the name Buffalo, which is actually a fairly well established memory (among other things) company. Firestix is their extreme line. Buffalo Site, Firestix page Interesting how this set isn't on their website though
Edit: Interesting, it looks like CFD is the base company in Japan with Buffalo being a subsidiary