Don't know how many companies are getting onboard with this cpu range, but as far as the end-user is concerned, the more the better.
I know off the top of my head 2 companies (nvidia and ASUS), I know there are a few more definately with products in mind, but even tho I don't like the offerings these 2 are producing, the potential market is enormous.
Add a few wireless capabilities to the nvidia box and some superficial things and they're almost there (essentially almost a Mini Mac without an optical drive). But include the likes of a bluray and a really smart design and they can blow open the front room of every house in the world.
Where are Dell, HP, Samsung, Toshiba.. the list really goes on for pages.
A really smart looking box that can sit, with pride, alongside the rest of ur HDTV gear - AND exceptionally priced.
(actually, from that alone I can see why some firms don't want to effect their other sales with these products)