Try right clicking on the shortcut on the start menu and select properties, then click on the "shortcut" tab and check that "target" is right, it should be
C:\program files\Cupid\HWMonitor\HWMonitor.exe
Also check the start in box is correct as well, it should be
C:\program files\Cupid\HWMonitor\HWMonitor
Apart form that I can't think of anything else.