I've been following this project for quite a while now, and the pace that they have kept to develop the hardware to its current standing is amazing, the amount of support they have from major manufacturing companies is outstanding, it seems everyone in the hardware market has been taking an interest in this project, and the sky is the limit is they can pull this off in a cost effective package for everyone out there, it stands to change the mobile market and the way that things are manufactured and brought to the shelves.
On a side note, anyone notice the cracked screen on the presentation device in the 1st video? (3 mins 25secs onwards)