Yep. Dutch retailers had it on for sale for €275,- yesterday too, with 1-3 days delivery time Now it's almost sad I have to wait until the HCC! days ^^
Yeah, the CPU's aren't that expensive. The problem is that the motherboards are 250 (euro, the gigabyte board) at least if you want to overclock.
And all what Intel did with the i7 prices is replacing the currency sign -.- The mrsp for america was $289, british is 259 and europe €275 :/ When converted to dollars the british are quite screwed