What you have to think about is that it is designed and sold for a completely different market. I bet some of the Asian PC enthusiasts lust after some of our western designs. As I've said before, it sounds promising, the longer PCB, 2x 8pins, better VRM's etc make it sound like a nice card. I also think it looks pretty nice with the 3 fans and triple slot cooler, it definitely looks better than Asus' triple slot design, of course, in my opinion