I don't see why you guys aren't excited about it. It's the future of graphics. In all areas. It's as close as we will get to real life lighting.
What you should be unexcited about is RTX cards. Being the first generation it will be good but nothing to make your jaw drop. However it's only going to be better in the future. That's exciting.
I'm not excited because it's all just such a complete rip off. Once again it's all about money and who has the most, rather than about the subject. Yes, ray tracing is nice, but £1200 for primitive ray tracing is ridiculous. And that is what it is. 1080p? lol that was a 2009 thing. "Can your GPU run at full 1080p !". So in that regard it's a massive step backward.
The problem is, for me at least, I now own a console. Meaning I expect to just be able to take a game, plop it in my drive/get the code on and play it. Not take a 10 year back step and have to wait and wait until we can get back to 4k with ray tracing.
VR was the same. Notice how hardly any one even mentions it any more? that is because the price of entry was simply too high for most (without making sacrifices that are not worth it) and so no one bothered.
Not only that but this is a technology belonging solely to Nvidia. So that means it all has to be one sided as well.
Over the past 20 years I have seen gaming take a massive nose dive, because of the prices involved. It goes from being something every one does to something the few with enough money do. Game devs used to make games from passion, now they make them under the whip of a greedy corporation. And the thing is? us, the gamers, can feel that at the end when the game really doesn't live up to expectation.
Expectation that was earned through seeing game devs pushing boundaries. We used to see new types of games all of the time. Now it's just the same old dross, sequels after sequels.
One of the biggest games coming out? BF5. Notice the 5 on the end. What else do we have? well, Metro 3. Notice the 3 on the end.
So more of the same only with better graphics all for the price of £1200 with a step backward to 1080p.
And you can't see why we are not all excited?
Edit. Let me just say this. I am excited about the future possibilities of RT. I am not excited that Nvidia are going to milk every stage of it and drag it out as long as they can at £1200 a time.