It seems there is a pricing error on balicom on the GTX280 and they're marked up as £104.63. 
http://www.ballicom.co.uk/new-produ...24mb-pcie-dual-dvi-graphics-card.p395964.html

http://www.ballicom.co.uk/new-produ...24mb-pcie-dual-dvi-graphics-card.p395964.html