This could either be good or bad. I mean, that's an obvious statement, but my point is: If the MSRP for an AIB partner card is the official price and is, say, $650, that's likely to be the street price of what most people will have access to--as long as there are no other factors like poor supply inflating prices. Reference designs are notoriously difficult to purchase globally, so if a Sapphire Pulse is $650, you're more likely to be able to buy it at that price across the globe.
On the flipside, the MSRP could be $650 for a card that cannot be purchased. I don't know if that's legal, but AMD could pull an Nvidia and market their chips as a $500-650 GPU, yet not allow consumers to actually buy them for that price because AIB partners are tacking on $100-150 to the cost.