Think we now have a situation where the `gen` means different things to different buyers.
The `not in the know` buyer will more likely look at the name 9xxxxGTXYZ - and consider it a `9 series` - and buy it on that basis.
The `in the know` buyer may be now looking more at the gpu rev and basing decisions on that. So u`d have a G9x card, next gen being one with a G10x.
Certainly a good job by the manufs to get that bit of extra cash out of the market.
But they are trying to complicate things further with rumors of the G10x chips being dropped straight into 8800GT pcbs. So it isn`t a `completely` new card, more of a dropped-in gpu.