Mate of mine told me to look at Littlewoods, because they have the 3070, 3080 and 3090 in stock and he asked me what the prices were like for the different models.
Now I know Littlewoods overprice everything being a "Catalogue" but I almost fell out of my chair when I saw a 3090 for £3000, a 3080 for £1500 and a 3070 for £1000.
I told him not to bother as even the scalpers on Ebay and the price gouging happening at Overclockers is still less than Littlewoods.
He didn't buy one, although he is in need of a new card as he is currently using my spare GT 710 which I keep for fault finding, after his 980 failed just over a month ago.
I have also said to him to wait till the AMD card's come in stock somewhere as they offer better value, but he wants to go for nVidia for DLSS.