WYP
News Guru
Yesterday YouTube announced that its VP9 codec, which is half the size of the h.264 codec at the same quality, gets hardware backing from partners including; ARM, Broadcom, Intel, LG, Marvell, MediaTek, Nvidia, Panasonic, Philips, Qualcomm, RealTek, Samsung, Sigma, Sharp, Sony and Toshiba.
How does this affect me you ask? Youtube are marketing marketing this for 4K content, given it more than halves the required bit-rate to stream a video at any resolution, allowing 4K to be feasibly streamed by most users.
This will help youtube in 2 main ways, first it will half the bandwidth requirement for both themselves and their users and second it will half the ammount of storage space required to store their countless videos (they do plan to convert all their current videos to VP9). Users will notice that videos will start and buffer faster than at present.
(A quick comparison in the formats)
The VP9 codec will also has no associated royalty-free, giving another clear advantage to H.264. We should see native support for VP9 in TVs and Blu-ray players by 2015.
LG, Panasonic and Sony will demonstrate YouTube in 4K at CES this year and YouTube says that it has been working with a number of video creators to get them to record in 4K as well.
What do you guys think of Youtube going 4K, do you think its necessary? I know you guys will be content with faster 1080p streaming, It will definitely help with streaming TTL's videos.
Source - techcrunch & venturebeat

How does this affect me you ask? Youtube are marketing marketing this for 4K content, given it more than halves the required bit-rate to stream a video at any resolution, allowing 4K to be feasibly streamed by most users.
This will help youtube in 2 main ways, first it will half the bandwidth requirement for both themselves and their users and second it will half the ammount of storage space required to store their countless videos (they do plan to convert all their current videos to VP9). Users will notice that videos will start and buffer faster than at present.

(A quick comparison in the formats)
The VP9 codec will also has no associated royalty-free, giving another clear advantage to H.264. We should see native support for VP9 in TVs and Blu-ray players by 2015.
LG, Panasonic and Sony will demonstrate YouTube in 4K at CES this year and YouTube says that it has been working with a number of video creators to get them to record in 4K as well.
What do you guys think of Youtube going 4K, do you think its necessary? I know you guys will be content with faster 1080p streaming, It will definitely help with streaming TTL's videos.
Source - techcrunch & venturebeat