Consider the global pandemic. People dont have money to burn.
TBH you would be surprised. Loads of people did have money to burn.
I'm not talking about manual workers (what I mean by that is builders and self employed people who genuinely work very hard) but most over paid office workers were sent to work at home, and so were the more wealthy.
As such they have no petrol to pay, no over priced lunches, no baby sitting fees and so on. Life all of a sudden became so much cheaper, and they are bored and have an excess of money building up.
You should have seen what happened to the BMX market (collector, not just usual bikes). Everything doubled in price overnight and was selling like hot cakes. TBH? I could have easily cashed in. Like anything else though I don't collect on worth I collect on what has sentimental value to me and thus it's not about profit.
I would imagine if we see another lockdown sales of material things will fly up again. As of right now they have begun to settle back a bit and the panic seems to have alleviated.
If you consider that the 3080 and above are luxury items this fits the demographic perfectly.
Personally? like, my opinion? they were not ready for the launch but wanted to beat the PS5 and big Navi so they rushed it, stock be damned. They just wanted to go first to make sure they were ahead.
IMO? pre ordering is out of order. It shouldn't even be legal, as most companies are taking the money at order, not when the product ships. So once again they are bending the rules of trading. That means all of that money sits there making interest whilst you are waiting.
I can't remember what Youtuber said it, but one did. Don't pre order anything. Not games, not GPUs, not anything. Ah yes, it was Steve @ GN.
This is a main part of the problem with anything like this, create artficial scarcity, let hype build among the masses, and watch the vast majority start screaming "I WANT IT!" thinking owning such an item would make them part of an exclusive/elite group, and clamouring over each other without a second thought of whether or not they actually NEED it.
That's the problem with life these days. People no longer seek real help for any issues they may have and instead have been encouraged to use retail therapy. Something which has proven to make matters worse in your life. You just end up in tons of debt and you find out you are no happier than before. It's a short term fix.
I mean FFS there are memes "Shut up and take my money". That's not even funny.
This generation are not prepared for a disaster. Something totally unavoidable like Covid. They have been raised to be too positive and too polite. They are ill prepared. When something truly bad does happen? they will fall apart. Sadly that is a by product of letting people think they are right all of the time. When something truly goes wrong? they can't handle it.
It's also why at the other end of the spectrum gangs are killing each other over drugs, which of course are all about money. Why? because they have to have the Iphone, the trainers and all of the things being drummed into their head that are critical that they cannot do without.
These are all of the by products of idealist capitalism.