OCUK has over 1,000 Sapphire RX 9070 XT Nitro+ GPUs coming, and all of them will cost £699.95

WYP

News Guru

Reasonable prices for premium GPUs? Overclockers UK and Sapphire show others how it's done.​


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Read more about Sapphire's RX 9070 XT Nitro+ costing £699.95.
 
£700 is a lower mark-up for a premium design than ASUS, but it's a huge mark-up for a GPU that hinges much of its value on being a £570 GPU.

I used to buy the fancy models because I felt the better cooler designs were worth the premium even though the performance per dollar was not there. But now the budget models are mostly as good as the premium models. The Pulse has been great for a few years now. It's not really much of a downgrade.
 
Then buy the pulse but you cant say the vlaue isnt there they have had several versions for many years and the nitro plus is one of the best brands you can get on amd my 6800xt is a nitro plus se has nothing to do with c19 ai to a point but gold is 3x higher than 10 years ago look at the cards priced lower there are few and the 569 cards are non xt.

Odd how nvidia are the ones pushing prices up and yet until now few calling them out on it.

Amd finally do it right literally right and you still feel its badly priced.
 
Then buy the pulse but you cant say the vlaue isnt there they have had several versions for many years and the nitro plus is one of the best brands you can get on amd my 6800xt is a nitro plus se has nothing to do with c19 ai to a point but gold is 3x higher than 10 years ago look at the cards priced lower there are few and the 569 cards are non xt.

Odd how nvidia are the ones pushing prices up and yet until now few calling them out on it.

Amd finally do it right literally right and you still feel its badly priced.

Again, your value is not the same as my value. The value of something is whatever someone is willing to pay. If YOU want to pay a premium for a midrange GPU, that's YOUR choice. I don't. So to me it's poor value. The premium design and cooling are all excellent. I'm not questioning that. Sapphire make great cards and the Nitro has been the pinnacle for AMD cards for a long time. But equipping a 200HP car with the features of a 600HP car is not what I call 'a steal' or 'value'. To me, that is the opposite.
 
Then buy the pulse or wait for a lower model but there these are going to fly out of the warehouses as the competition is horrendous in comparison literally horrific to think otherwise well idk you may want a return to 1080ti at 600 we all would but it’s not reality or realistic take a snickers bar twice the price half the size it’s the same across the board across the board you simply shouldn’t be comparing what you got before to now in that same way.

Otherwise id be bring up a 9800pro i got for 140 them kind of prices are non existent even in the lowest cards.

So all cards are bad value there is no card ?

These will sell not saying they dont cost i cant get one for a bit but there are ways to make it viable to do like amazon 5 payments etc klana clear pay ok not all can.

The other thing to remember is the 7800xts etc that are still good cards are going to drop in price so you have plenty of options 💯
 
I don't see a £100 increase(14%) good value personally. And just saying praise them because they are doing the best in the markets current state to me is flawed logic. If the MSRP can't be met then it's the wrong MSRP. The MSRP factors in the 3rd party profits. If they had reference designs selling at MSRP and the "premium" models were above that then sure, it makes sense. But if no card is selling for MSRP that's just the wrong MSRP.
 
Well each will have there own thoughts but msrp is only a guide price not a hard limit and fact remains it’s 40-50% stronger than a 7900xt was in rasta and dxr at a reduced price so i see that as a gain so if everyone wants to compare it to a 729 5070ti due to msrp well where is this myth ?
 
I hope to be able too in about a months time just means little expandable income for 8 weeks after, but tbh for me this is the best ill get for a while now if stock doesn’t dry up but ill not pay scalp prices ill call sapphire directly if need be.

The prices are on point as to what i thought and tbh the top models cheaper than expected I definitely expected some to hit 850 and the sapphire to be closer to 800.
 
To be fair the GPU in question here is a premium model. Like literally ROG quality without the 500 tax.

If this was a 5070ti it would be a grand.
 
The Nitro+ is Sapphire's premium model, and Overclockers UK has plenty of stock of that card. If you want value, the lower-cost cards are what you should be looking at. That said, only expect MSRP cards to be available for a limited time.

For a premium card, this GPU represents good value. Build quality is great (Tom has reviewed this model), and Sapphire is well respected as one of AMD's best board partners. ASUS is charging £799.99 for their TUF Gaming model and £709.99 for their Prime model. Compared to that, Sapphire is offering a lot.

Honestly, if all GPU manufacturers kept the pricing of their premium GPU models this close to MSRP, there wouldn't be anywhere near as much hate when it comes to pricing and "fake MSRPs" in the GPU market.
 
The Nitro+ is Sapphire's premium model, and Overclockers UK has plenty of stock of that card. If you want value, the lower-cost cards are what you should be looking at. That said, only expect MSRP cards to be available for a limited time.

For a premium card, this GPU represents good value. Build quality is great (Tom has reviewed this model), and Sapphire is well respected as one of AMD's best board partners. ASUS is charging £799.99 for their TUF Gaming model and £709.99 for their Prime model. Compared to that, Sapphire is offering a lot.

Honestly, if all GPU manufacturers kept the pricing of their premium GPU models this close to MSRP, there wouldn't be anywhere near as much hate when it comes to pricing and "fake MSRPs" in the GPU market.

This is the bit I find frustrating. The launch may end up being the opposite of previous launches. The 7900XT releases to poor reviews because of high price. Prices drop and people love it. The 9070XT launches to good reviews because of a good price. Prices increase and...what? My guess people will just accept it.
 
This is the bit I find frustrating. The launch may end up being the opposite of previous launches. The 7900XT releases to poor reviews because of high price. Prices drop and people love it. The 9070XT launches to good reviews because of a good price. Prices increase and...what? My guess people will just accept it.

Yeah I'm sensing some reverse twatology tbh.

Let's hope it doesn't happen like that.
 
This is the bit I find frustrating. The launch may end up being the opposite of previous launches. The 7900XT releases to poor reviews because of high price. Prices drop and people love it. The 9070XT launches to good reviews because of a good price. Prices increase and...what? My guess people will just accept it.

That is possible. However, I think AMD's GPUs will return to MSRP. If stock stabilises at retail and manufacturing continues, higher-cost air freight will be replaced with cheaper shipping and matured manufacturing will result in lowered costs. It will become easier for AIBs to make GPUs at or near AMD's MSRP.

I also think AMD will start bundling games in a few months to help push demand and maintain strong value. They need to get FSR 4 into games, and bundles/ game sponsorship will help with that.
 
That is possible. However, I think AMD's GPUs will return to MSRP. If stock stabilises at retail and manufacturing continues, higher-cost air freight will be replaced with cheaper shipping and matured manufacturing will result in lowered costs. It will become easier for AIBs to make GPUs at or near AMD's MSRP.

I also think AMD will start bundling games in a few months to help push demand and maintain strong value. They need to get FSR 4 into games, and bundles/ game sponsorship will help with that.

Yeah, I saw your article on that. I do really hope it's true.
 
Is there a justification for these prices, or even an argument for their existence anymore? Years ago you would see significantly better thermals and overclock potential compared to the fanblowers released by AMD and Nvidia, but those days are long gone. These premium cards are the leftovers of a different era and really don't have a place anymore and certainly shouldn't be asking for 20% or more.
 
Is there a justification for these prices, or even an argument for their existence anymore? Years ago you would see significantly better thermals and overclock potential compared to the fanblowers released by AMD and Nvidia, but those days are long gone. These premium cards are the leftovers of a different era and really don't have a place anymore and certainly shouldn't be asking for 20% or more.

I think they do have a place. People will always want a more premium design even if it only offers slightly better performance.
 
At base clocks true it's meaningless but if looking to push to limits of you're chip actually important as well as generally better quality caps or product overall. So yes still have a place but also true that the gains you're going to get aren't like the past were as out of box are pushed to a general limit.

Is why i got my card as it has 3x8pins and not all do but decent cooler and size wise correct for my case situation.

I definitely would have gone sapphire nitro plus if it was going to fit but that 3mm extra in size sadly just too big but ill be happy with the one i got and it's here very soon now 😁
 
I think they do have a place. People will always want a more premium design even if it only offers slightly better performance.
Yeah that makes sense, sometimes the stock and premium designs have a large gulf between them, but some of the asking prices are crazy e.g. the Asus tax, or 30%+ which pushes the most costs into a different card category. Id be surprised if the next release still has such a wide range of nonsensical prices.
 
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