WYP
News Guru
Reasonable prices for premium GPUs? Overclockers UK and Sapphire show others how it's done.

Read more about Sapphire's RX 9070 XT Nitro+ costing £699.95.
Then buy the pulse but you cant say the vlaue isnt there they have had several versions for many years and the nitro plus is one of the best brands you can get on amd my 6800xt is a nitro plus se has nothing to do with c19 ai to a point but gold is 3x higher than 10 years ago look at the cards priced lower there are few and the 569 cards are non xt.
Odd how nvidia are the ones pushing prices up and yet until now few calling them out on it.
Amd finally do it right literally right and you still feel its badly priced.
The Nitro+ is Sapphire's premium model, and Overclockers UK has plenty of stock of that card. If you want value, the lower-cost cards are what you should be looking at. That said, only expect MSRP cards to be available for a limited time.
For a premium card, this GPU represents good value. Build quality is great (Tom has reviewed this model), and Sapphire is well respected as one of AMD's best board partners. ASUS is charging £799.99 for their TUF Gaming model and £709.99 for their Prime model. Compared to that, Sapphire is offering a lot.
Honestly, if all GPU manufacturers kept the pricing of their premium GPU models this close to MSRP, there wouldn't be anywhere near as much hate when it comes to pricing and "fake MSRPs" in the GPU market.
This is the bit I find frustrating. The launch may end up being the opposite of previous launches. The 7900XT releases to poor reviews because of high price. Prices drop and people love it. The 9070XT launches to good reviews because of a good price. Prices increase and...what? My guess people will just accept it.
This is the bit I find frustrating. The launch may end up being the opposite of previous launches. The 7900XT releases to poor reviews because of high price. Prices drop and people love it. The 9070XT launches to good reviews because of a good price. Prices increase and...what? My guess people will just accept it.
That is possible. However, I think AMD's GPUs will return to MSRP. If stock stabilises at retail and manufacturing continues, higher-cost air freight will be replaced with cheaper shipping and matured manufacturing will result in lowered costs. It will become easier for AIBs to make GPUs at or near AMD's MSRP.
I also think AMD will start bundling games in a few months to help push demand and maintain strong value. They need to get FSR 4 into games, and bundles/ game sponsorship will help with that.
Is there a justification for these prices, or even an argument for their existence anymore? Years ago you would see significantly better thermals and overclock potential compared to the fanblowers released by AMD and Nvidia, but those days are long gone. These premium cards are the leftovers of a different era and really don't have a place anymore and certainly shouldn't be asking for 20% or more.
Yeah that makes sense, sometimes the stock and premium designs have a large gulf between them, but some of the asking prices are crazy e.g. the Asus tax, or 30%+ which pushes the most costs into a different card category. Id be surprised if the next release still has such a wide range of nonsensical prices.I think they do have a place. People will always want a more premium design even if it only offers slightly better performance.