Is it also a sign of the times that we don't hold too much difference between the cards from manufacturer to manufacturer.
I mean in the past I would personally have prompted for a Gigabyte silent card, then was quite taken by XFX and have bought them out of habit ever since.
But being honest, eVGA/Zotac/BFG/XFX/whatever, I wouldn't shun any of them - I know they'll all go for the same reference and same dodgy cooler. I can see it's a dodgy loud one just by looking at it. Different stickers perhaps.
As time goes by, different speeds appear on the shelf, but from what I've seen so far, they are the same cards and coolers, just factory clocked. Says to me what the basic one can achieve.
Be nice if one of them stepped out of the darkness with a really good cooler. Kinda like some of the ati variants u see.
Do-not like the nVidia 2 slot reference cooler one bit tbh.
Oh, yeah the bundles are the draw - bet ur arse XFX won't give u an 8pin cable