Although the results showed the boards to be fairly even (they are afterall all based on the same chipset and run at the same settings), when scoring the boards there are many more points to consider.
The DFI board is not a board to run at stock settings, it isn't designed to do that, anyone who buys this board for that is only after e-peen glory and not using the board for what it was intended for - overclocking. In this area it excels. Therefore DFI have completed what they set out to do. The price they charge reflects the niche market they are aiming for. After all Lamborghinis arn't exactly in the same marketplace or have the same customer in mind as Diatsu.
If you want a board that covers all bases then the Gigabyte board, for me at least, is the better board.
For hassle free 'it just works', reliability then look no further than the Asus P6T.
The MSI, while not a bad board by any stretch of the imagination, offers nothing over the others for the price they are asking.