Nvidia's RTX 4080 GPUs aren't selling - GPUs remain widely available at retailers

[WYP]

The RTX 4090 is sold out, but the RTX 4080 is a hard sell.



Read more about Nvidia's RTX 4080 GPUs not selling.

 

[ImprovizoR]

Gee, I wonder why.

 

[Legacy-ZA]

Yeah, making out as if AMD is our knight in shining armor? Those prices too are rediculous.

 

[Warchild]

I long for the day Nvidias bubble bursts and brings them back to earth in the same universe as the common user...

 

[AngryGoldfish]

Yeah, making out as if AMD is our knight in shining armor? Those prices too are rediculous.

I don't think they're that bad personally. I don't say that because I think the prices are good; I just don't think they're ridiculous.

If I were AMD and I had a way to make larger profits while undercutting the competition significantly, I'd take that opportunity. Nvidia has given AMD massive headroom. If Nvidia were more reasonable with their price increases—if the 4080 16GB was $800 for example—AMD would have charged less. The way I see it, AMD doesn't need to charge less. Nvidia has handed AMD victory on the plate. The 4080's price is so absurd that they've given AMD larger profit margins, and that's victory in AMD's eyes. AMD could theoretically sell the XTX at $800 and stomp the 4080 at $800 and still make a profit. But why do that when you can sell just as many units at $1000?

That's why I don't think AMD's prices are ridiculous. Nvidia's prices are ridiculous, so much so that they're foolish. AMD is simply milking this grand opportunity.

If you were in AMD's shoes and your competitor handed you vast quantities of money, would you turn it down arbitrarily when you know you won't make greater profits selling for less just by virtue of selling more units?

Hypothetically, if AMD were going to sell 1 million XTX cards irrelevant of whether they were $800 or $1000, why would AMD charge $800? If AMD sold 1.2 million XTX's at $800 versus 1 million at $1000, which would AMD prefer? The profit is effectively the same. The distinction is that AMD has fewer cards to manufacture and retains its 'enthusiast' badge. They gain massive amounts of market share irrelevant of whether they charge $800 or $1000, but in the process they retain both the 'knight in shining armour' as well as the 'premium brand' badging.

While I would have liked the XTX to be $800 and the XT to be $650-700. Those prices would be amazing. But I understand why AMD has decided not to do that. The blame lands with Nvidia. AMD is simply responding to the huge hole in the market that Nvidia has left wide open. They've rebrand their 6800XT as a 7900XTX and priced it way higher. Nvidia gave them that opportunity. I think it would be financially foolish for AMD not to do that. Ultimately, that's their mandate: make as much money as possible.