Nvidia officially reveals their GTX 1080Ti

The problem is that DX12 is not mainstream yet and won't be for ages and Vulkan? well that's a crap shoot really. Obviously Bethesda et al will use it but it's the really important stuff like BF4 and so on that desperately need it.. Have they done it for Bf4 yet? (that's a genuine question not me being sarcastic, I haven't seen anything on it yet and don't own the game).

Nvidia don't really care about gaps in the lower end dude. They never have. All of their low end cards have been totally bum value for money and always have been. 950, slower than the Radeon counterpart for more money. Same with the 1050.

It's almost like Nvidia's lower end cards are just a token for their skint fans tbh. I mean the 1060 yeah? great card but it could have been so so much better and actually beat the 480. Instead it all gets muddled and it's actually not faster and gets served by the 480 in Vulkan. Now you would think Nvidia would want to do something about that? they don't care.

They've made a market selling mid range GPUs to fantatics for silly amounts of cash. I mean the 1080 must be so much cheaper than the 980ti was to produce* yet they stuffed the price up by nearly £250 !

* OK so we all know that the 1080 is mid range small silicon. The Titan X is obviously the big boy. In die size the 1080 is tiny so material costs plummet. You also get more working cards per chunk of silicon and the percentage of working cores is higher because you can dodge the bad areas of the surface.

Pascal was also a Brucey Bonus because they did not even plan on it. They were going to go from Maxwell - Volta. All of a sudden AMD turn into bum gravy and Pascal appears. So they then knock out a mid range GPU with an absolutely bonkers clock and flog it for record breaking prices.

They must be bloody laughing all the way to the bank !

That is why I have not sold up some stuff and bought a 1080. It's a complete bloody fleece. At least the Titan XP is the real deal big lump of silicon. I would buy one of those, even at the dafter than daft price they want for it if I was on 4k still.
 
DX12 may not be 'mainstream' quite yet, but it's heavily ingrained in the minds of consumers. From the way I see it there are a few groups of average consumers. One of those groups read reviews on big sites like Techpowerup and Guru3D. If they see the RX 480 ahead of the GTX 1060 in 40% of the games tested for less money, they'll consider that as an option. Of course if these websites benchmarked only DX11 games then it would be a different story. Thankfully many sites have adopted the new titles, even with all their flaws, in order to give folks a broader perspective. That's one of the reasons why I was frustrated with JayzTwoCents when he refused to update to Windows 10 and benchmark newer games. He has his ways and that's up to him, but I find it confusing when the future is DX12 and he's ignoring it. Whether we like it or not, DX12 is the next industry standard and is being integrated more and more with each passing month. He was confused by the Titan XP prices, but he still put two in his system. He was confused by DX12 and Windows 10, but he was belligerent.

I have not heard whether BF4 has a Vulkan update.

NVidia might not care about those gaps, but I think it's clear AMD do. NVidia's big money from last generation was in the 970, as far as I can tell. This generation I suspect something very similar, but maybe leaning more towards the 1060 as it's such a 1080p beast. The 960 from the last generation was a bit 'meh'. I imagine they are making a lot of money from the 1080, but it's very expensive and for a couple of months was hard to come by. This makes it more of an enthusiast product that only a small minority can afford. Obviously if nVidia's cost to manufacture was $200 and they were sold for $700, even if they only sold a few that's still big money. AMD, on the other hand, with their previous generation the most lucrative segment was probably in the lower end of the market, and a little from the midrange with the 390. Their upper tier products struggled considerably.

The 1060 is perfectly fine as it is, IMO. In all honesty, did you really expect it to be better? Or was it that the RX 480 has matured so well even after only a few months? Great temperatures, great power consumption, good availability, great overclocking (3Ghz on LN2) more powerful than a 980, 1080p sweet spot, as much VRAM as their previous flagship. What's not to like? It's too expensive. That's all I see. Your point was more in regard to beating the 480, but that's not nVidia's fault as much as it is AMD's for creating an equally good card—though at least the 1060 is the more efficient and better overclocker of the two. The 480 might have a price advantage and is more 'future proof', but the 1060 is the smarter buy for the main slew of AAA games people are playing these days (GTA V, The Division, Fallout 4, Arma 3, The Witcher 3). NVidia cares about this but choose to do nothing about it. They know they have an advantage so they just leave it be and let the flagships rule the roost and allow their dominance to trickle down into the lower end. Just because they are doing nothing (at least that we can see) doesn't mean they don't care. The price of the 1080 is evidence of nVidia's confidence.

I agree about the 1080. Even if I had the money I wouldn't buy one as it's not that good of a GPU for the money. That's why I want Vega to be more powerful at around the same price of €650-700, in the way the Fury was slightly more powerful than the 980. The problem with the Fury was that nVidia dropped the price of the 980 and forced the Fury into an awkward position. DX12 was also nowhere to be seen at the time. NVidia could afford to do this as they had already sold hundreds of thousands of the buggers while AMD were typically over six months behind. I'm cautiously optimistic that Vega will be ahead of the 1080 at around €650. This will force the 1080 to drop to €550-600 in order to compete. AMD have a bigger advantage now as they will have the income from Polaris and Ryzen, and DX12's wider integration, to propel Vega forward.
 
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