Noctua releases their product roadmap for 2023/2024
- Thread starter WYP
- Start date
AngryGoldfish
Old N Gold
I really respect Noctua for releasing their roadmaps like this. They admit when things don't go to plan and just get on with it.
g0ggles1994
Active member
Could it be that they can't get enough performance difference from the current D15 to justify releasing now?
WillSK
Active member
Agreed! If the product isn't right or ready then don't release it. It can be tight on the purse strings for a while and not every company can afford to do this, but if you can, it is ultimately more positive long term if a company consistently releases polished products.
AngryGoldfish
Old N Gold
Why though? It hasn't stopped Noctua being one of if not the leader in fan and heatsink design. They make massive amounts of money selling their 'awful' coloured fans. So do they REALLY need to give up on them? The evidence tells otherwise, that they're doing perfectly fine. I have no evidence for this, but I have a theory that one of the reasons Noctua are so successful is that they use brown and tan colours. Those colours are now intrinsically linked to premium quality. I think it's clever marketing.
The answer as to why they still use brown in 5 points
Marketing
Focus on performance not aesthetics
The flexibility of small companies
Status
Tradition
And the actual response from Noctua when asked was in summary "we wanted to be unique and stand out"
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KingNosser
Well-known member
It's cause the pigment is cheap as no one wants it 
they used it for years and to be fair do make others i see no issue but i'd not buy it myself, not just due to colour but also price.
they used it for years and to be fair do make others i see no issue but i'd not buy it myself, not just due to colour but also price.
trawetSluaP
Member
I don't actually mind the tan/brown but they do also offer grey and black options too so the options are there.
Dawelio
Active member
Grey and black aren't for every of their products though. Grey/Redux are usually their "mid" their range.
trawetSluaP
Member
The Chromax are black versions of the top tier products.
