Has anyone seen this?
Just watched it...not entirely sure what they're getting at. There aren't infinite types of map settings (its not the same map, btw, just the same theme), why on earth would you need drastically different menu layout? Don't fix what ain't broke. Yeah they reused a single building from mw2...not exactly the copy/paste of the century and I have no idea what they were saying about theater mode, the screen shots they showed appeared to be in German and there are new modes.
The idea that MW3 is any more, or any less, similar to other games in other series (BFBC1 isn't exactly that different from BFBC2 etc) to anything ever made is just rampant fanboyism.
OT
I got MW3 at the midnight launch and have been thoroughly enjoying the single player which has managed to impress me quite a bit! I think I'm about a third of the way through now.