Yeah I had those exact thoughts going through my head before I even posted.
The pump looks pretty cheap and certainly has a whine to it at 100%.
the radiator fins and width look exactly the same as the h100i. I'm not saying they are the same but they sure as hell look the same. the block is copper and feels like it makes good contact with the cpu also it feels like it is applying the appropriate amount of pressure.
I overclocked the cpu alittle higher putting the core speed at 4.5ghz and the volts to 1.25
my high temp reads on prime95 were 77c-84c-81c-77c
EDIT: the prime test im running is BLEND