I think it would be a good idea for a motherboard manu to sell simple Black & White boards and then offer something like clips in different colours that you can place over the white accents on heatsinks so that people can create any colour scheme on the same board.
That way they won't have to make the actual heatsinks in different colours, which would be really expensive. I think a lot of people might like that, I know I would tbh.
Edit; Or did you mean that the image doesn't work? :s