CCL's Scalping Again - GPUs should not cost this much

You can't really blame CCL or other retailers for scalping, not when people are actually buying them.


I'm not defending them, I'm kinda victim blaming. Those that can afford it will pay it. Those of us that can't, won't.
 
Pretty much every online store is "scalping" GPUs here in Australia. When a store has a 1660ti listed for the same exact price as a 2060 (both in stock too) then they need to go over their GPU prices.

At least the high end is starting to recover back to normal-ish prices with 3090s back down to around $3k but the 3080 ti is still hovering around the same price (why would I buy a 3080 ti when I could buy a 3090 for the same price?). 3080s are still 30% or more over what they should be though ($2k+ instead of closer to $1500+).

RDNA2 cards are still on a broken price scale, 6700 XTs for more than what the 6800s were released at and 6900XTs for 3090 MSRP prices...
 
I don't feel this article was really needed considering most, if not all shops that have open available cards being insanely overpriced right now, only shops that keep to msrp or somewhere near that never have any stock.
 
I don't feel this article was really needed considering most, if not all shops that have open available cards being insanely overpriced right now, only shops that keep to msrp or somewhere near that never have any stock.

I think it's good to point out at least some of the companies doing this. As a comparison, crimes such as vandalism are committed every day. A news company can't realistically list them all, but they can list a few that are particularly relevant. CCL is particularly relevant because OC3D already ousted them and they disregarded it. CCL is a UK company as is OC3D. CCL has been one of the worst to do it. These are all valid reasons to focus on them over a myriad of others culpable.
 
There is a reason why they are doing this. It sucks, and I really don't like seeing it, but there is a reason.

They won't be making out like bandits. These arrive in small numbers (as you can probably tell). As such, the profit over a huge shipment of cheaper GPUs (bread and butter cards) is not on the table right now. As such they need to maintain their income to keep the company afloat. Smaller shipments mean higher prices.

Now let's move onto the shipments. I read an article on the news the other day that a business here in the UK who supply businesses with furniture (like bar seating, restaurant etc) used to pay $1600 for a metal container to be shipped over. Right now? they are paying $15000. Quite simply China have been hard hit. As such far fewer ships are sailing right now, and even at that massively elevated price you still have to book and try and get a space. Whereas before Covid? you got a space. Now? it's not guaranteed, hence the massive surge in prices.

Everything in the supply line has been disrupted. We know this, being the intelligent individuals we are. We would have watched the news, read the headlines etc.

So that is why they are scalping. It sucks. However, when GPUs are not available people don't exactly rush out and buy everything else do they? like CPUs, boards and etc. The last time I had bought anything PC related was last March. When I knew all of this would happen. So I built a killer PC. I could have doubled my money on that so many times.

I could have also made out like a bandit selling my 2070 Super and spare 2080Ti. I didn't bother. What's the point? sell one GPU for a silly price replace it with one even more bloody expensive.

It's only recently that the prices of everything else have come back down again. GPUs though? mining hasn't helped, nothing has helped. At all.

I would place a bet that every FE card Scan sell for Nvidia is being sold at a loss.

Hang in there. Or, just do something else until it gets back to normal (like me, I've built 4 bikes this year).
 
What people don't seem to realise is that AIB partners have increased the prices to distributors.
Combine that with distribution margin, and retailer margin, and that's how you get these silly prices.

The cheapest model I've seen into distribution is a PNY 3080ti for £1,150 + VAT. I'd be surprised if it end up being below £1,600 at retailers.
 
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