There is a reason why they are doing this. It sucks, and I really don't like seeing it, but there is a reason.
They won't be making out like bandits. These arrive in small numbers (as you can probably tell). As such, the profit over a huge shipment of cheaper GPUs (bread and butter cards) is not on the table right now. As such they need to maintain their income to keep the company afloat. Smaller shipments mean higher prices.
Now let's move onto the shipments. I read an article on the news the other day that a business here in the UK who supply businesses with furniture (like bar seating, restaurant etc) used to pay $1600 for a metal container to be shipped over. Right now? they are paying $15000. Quite simply China have been hard hit. As such far fewer ships are sailing right now, and even at that massively elevated price you still have to book and try and get a space. Whereas before Covid? you got a space. Now? it's not guaranteed, hence the massive surge in prices.
Everything in the supply line has been disrupted. We know this, being the intelligent individuals we are. We would have watched the news, read the headlines etc.
So that is why they are scalping. It sucks. However, when GPUs are not available people don't exactly rush out and buy everything else do they? like CPUs, boards and etc. The last time I had bought anything PC related was last March. When I knew all of this would happen. So I built a killer PC. I could have doubled my money on that so many times.
I could have also made out like a bandit selling my 2070 Super and spare 2080Ti. I didn't bother. What's the point? sell one GPU for a silly price replace it with one even more bloody expensive.
It's only recently that the prices of everything else have come back down again. GPUs though? mining hasn't helped, nothing has helped. At all.
I would place a bet that every FE card Scan sell for Nvidia is being sold at a loss.
Hang in there. Or, just do something else until it gets back to normal (like me, I've built 4 bikes this year).