Just like any other 27" 1440p monitor ^_^
Films look good provided the viewing angle isn't too extreme (particularly vertically), the colours and contrast are great, blacks look really nice, obviously the refresh rate or gsync doesn't improve anything but all normal usage scenario's are fine and if you've never used 1440p before i'm sure you would like it from a productivity angle. Obviously it's not worth paying the massive premium if you don't intend to game with nVidia cards though.
JR