Adding RGB to already existing things is not innovation, it's stagnation. It shows that these clowns are just about out of ideas.
Well, nobody commands you to buy it, right? I think it looks cool. Minimalistic, yet with a little extra. Also, you can always turn the illumination off.
What would be cool, In my opinion, Is an external 2TB NVME drive in a full aluminium enclosure that acts as a passive heatsink with USB type c, The enclosure would have the ROG Mayan pattern but not lit up, A sort of darkened metal, Just a small plexi ROG eye in the corner as a red activity LED.