AMD tease a Dual GPU card, Is it the R9 290X2?

[WYP]

Today the offices of several tech sites have received an unusual letter from the PR department of AMD.

So far Ryan Shrout, from PC Perspective and Scott Wilson, from Tech Report are known to have received such letters. The letters contents are as shown in the pictures below.

The letter reveals the hashtag "2BETTERTHAN1", likely referring to the future release of a certain dual-Hawaii based graphics card.

Until we hear more from AMD all we can do at present is speculate what the follow up of last generations HD 7990 will be, all we know for now is that AMD will need to work hard to keep the temperatures low for such a power hungry beast of a GPU.

I have to say AMD have picked a very odd marketing strategy here, lets hope AMD can deliver a card which does not reach such volcanic temperatures like the reference R9 290 series.

What do you guys think of AMD's letters? Are you interested in seeing a dual-Hawaii card from AMD, please comment below.

Source - videocardz

 

[barnsley]

Odd marketing strategy? Well IT IS AMDs marketing idiots (Read Department) after all...
Hyped for whatever volcano this card will be though. Maybe they'll do a card with an aio on it (like that asus ares ii). I just hope they don't reuse the 7990s cooler as that struggled when it was just cooling two 7970s.

 

[SeekaX]

Odd marketing strategy? Well IT IS AMDs marketing idiots (Read Department) after all...
Hyped for whatever volcano this card will be though. Maybe they'll do a card with an aio on it (like that asus ares ii). I just hope they don't reuse the 7990s cooler as that struggled when it was just cooling two 7970s.

i agree, that shit was cringeworthy.
maybe they'll put their ref cooler on it again so the cores can melt together to a single entity :lol:

also that hashtag is pretty much asking to be used against them.

 

[Bartacus]

Total combined load temperature: 190 degrees Celsius, which AMD will claim is "well within operational guidelines".

+1 on the crap marketing!!

 

[cooperman]

 

[Davva2004]

New dual GPU cards from AMD ship with 10 metre long HDMI cable, PCIE x16 riser and PSU extension cables to allow them to be wall mounted outside the home.

 

[SieB]

Interesting, I hope they are getting a partner to do the cooler though.
It will be a beast if they can get it running cool and quiet.

 

[barnsley]

i agree, that shit was cringeworthy.
maybe they'll put their ref cooler on it again so the cores can melt together to a single entity :lol:

also that hashtag is pretty much asking to be used against them.

they should use their marketing department to cool the cards. Although they're full of hot air already.

 

[vorticalbox]

Total combined load temperature: 190 degrees Celsius, which AMD will claim is "well within operational guidelines".

+1 on the crap marketing!!

yeah that a lot of heat to shift, the ref cooler is not going to cope with that.

made me lol

 

[ObscureParadox]

what's wrong with using this as a marketing strategy? Doesn't cost them bugger all and gets lots of people talking about it and at the end of the day that is the result they want.

Everyone gives AMD a hard time for their reference coolers but why should they bother to spend a lot of time and money designing a good ref cooler when third party manufacturers are only going to put their own custom cooling systems on them in a short period of time anyway??

On a side note, shall we not forget how much better reference AMD PCB design is compared to Nvidia? At least they get that right in the ref design department.

 

[SieB]

what's wrong with using this as a marketing strategy? Doesn't cost them bugger all and gets lots of people talking about it and at the end of the day that is the result they want.

Everyone gives AMD a hard time for their reference coolers but why should they bother to spend a lot of time and money designing a good ref cooler when third party manufacturers are only going to put their own custom cooling systems on them in a short period of time anyway??

On a side note, shall we not forget how much better reference AMD PCB design is compared to Nvidia? At least they get that right in the ref design department.

I saw nothing wrong with the marketing either, at least it has a sense of humour about it. Also in the to first pic the guy is wearing Nvidia 3D glasses. It's a shame when anything AMD is posted it is immediately generates bad comments instead of discussion.

 

[SeekaX]

what's wrong with using this as a marketing strategy? Doesn't cost them bugger all and gets lots of people talking about it and at the end of the day that is the result they want.

Everyone gives AMD a hard time for their reference coolers but why should they bother to spend a lot of time and money designing a good ref cooler when third party manufacturers are only going to put their own custom cooling systems on them in a short period of time anyway??

On a side note, shall we not forget how much better reference AMD PCB design is compared to Nvidia? At least they get that right in the ref design department.

nobody would give a flying fuck about their ref coolers if they wouldn't restrict their cards to ref only for over a month.

 

[barnsley]

what's wrong with using this as a marketing strategy? Doesn't cost them bugger all and gets lots of people talking about it and at the end of the day that is the result they want.

Everyone gives AMD a hard time for their reference coolers but why should they bother to spend a lot of time and money designing a good ref cooler when third party manufacturers are only going to put their own custom cooling systems on them in a short period of time anyway??

On a side note, shall we not forget how much better reference AMD PCB design is compared to Nvidia? At least they get that right in the ref design department.

1) Their marketing strategy makes AMD look childish and out of date compared to Nvidia. Need I remind everyone the amount of BS they made up about the 9590. I love my AMD stuff but they really aren't doing themselves any favors in the marketing department.
2) The 7990 was ref only and the card really wasn't overclockable/able to live up its full potential unless it was underwater. Not good for the £800 tag. the 690's cooler was much more acceptable. Also, the sticking with the ref cooler design thing is only ok if the cooler is actually any good in the first place. Not everyone will want to run a liquid cooled system. I'm not expecting a good cooler for this card at all.

 

[SeekaX]

1) Their marketing strategy makes AMD look childish and out of date compared to Nvidia. Need I remind everyone the amount of BS they made up about the 9590. I love my AMD stuff but they really aren't doing themselves any favors in the marketing department.
2) The 7990 was ref only and the card really wasn't overclockable/able to live up its full potential unless it was underwater. Not good for the £800 tag. the 690's cooler was much more acceptable. Also, the sticking with the ref cooler design thing is only ok if the cooler is actually any good in the first place. Not everyone will want to run a liquid cooled system. I'm not expecting a good cooler for this card at all.

the ref only release stuff must be down to their retarded PR department. there is no way any engineer would think of it as a good idea. they want to be like nvidia and make their ref cooler a representative thing, but it doesn't work if the cooler is crap.
same goes for this campaign, it is just obvious that they didn't spend more than 30 minutes coming up with it. the bigger and more = better thing might work for mcdonalds but not for a company that claims to be sophisticated.
they must have two different marketing teams, there is no way any of the guys who came up with this had anything to do with the mantle marketing.

 

[SieB]

Not really marketing though is it?
It was a letter sent to a couple of review sites, it's not a marketing campaign to sell a product, it was just a bit of fun to create hype and get the rumour mill churning.

Bad marketing is labeling things like "super duper gaming edition" "mega RAM" and crap like that.

Stuff like this is like what Tom just did with the 760T.

 

[Edge]

Here's some images that may be related that I saw on ASUS RoG's FB.

I was thinking ARES III?

 

[SieB]

Here's some images that may be related that I saw on ASUS RoG's FB.

I was thinking ARES III?

Is that tubing I see?

Edit, nope I think it's a heat pipe.

 

[Ciric]

It's connected to a heatsink, so probaly just a painted heatpipe

 

[WYP]

Here's some images that may be related that I saw on ASUS RoG's FB.

I was thinking ARES III?

I don't imagine it's a dual GPU card there, it's likely one of the matrix cards.

They use a black cooler. Would be awesome if it was an aries though.

 

[Zoot]

A dual-GPU Hawaii card will be very interesting only to see what they'll do to keep the temperatures in check. Triple-slot cooler? They could also down-clock the cores or disable shaders I guess. It's unlikely it'll be two full-blown 290X GPU's I'd say.

It's a shame when anything AMD is posted it is immediately generates bad comments instead of discussion.

Sadly I'd have to agree with you there.

There's a lot of AMD bashing done when it comes to articles of any type on one of their products, gets tiring to read really (not directed at anyone here). I've given up reading comments on a lot of pc hardware sites or in some cases the hardware sites themselves as a result.